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Latest Press Release

Divine Skin announces five deals
for explosive distribution growth

MIAMI BEACH, Fla., May 2, 2011 — Today Divine Skin Inc. (DSKX) announced an explosion in salon distribution of its DS Laboratories line for hair and skin. The company signed agreements with five major distributors serving 29,000 salons across the United States. It estimates an average of $300 per month for each salon that sells the line.

With well-developed online, luxury, pharmaceutical, and specialty channels, Divine Skin’s distribution has always been broad-based. Since turning up the huge Fantastic Sam’s chain last year, salon distribution has snowballed. With the five new deals announced today, the company expects to saturate the salon world.

“No matter where consumers shop for hair-growth shampoos, conditioners, and other personal care products, they will encounter DS laboratories,” said CEO Daniel Khesin. The new distributors are:

     Salon Services & Supplies, based near Seattle, sells Dermalogica, OPI, GiGi, and other prestigious brands to 10,000 salons in Oregon, Idaho, Washington, and Utah. Owner George Learned issued a glowing endorsement of Divine Skin, writing, “Since our first conversation ... I knew I was dealing with a company that is ethical, with an understanding of what it takes to bring product to market.” He continued, “I have to say that when DS Labs promises something, they really deliver. No other company even compares to the advanced technology.”

     Sweis, based in Torrance, Calif., works with 7,000 salons and licensed professionals around Southern California and Las Vegas. It represents more than 30 lines for hair, nails, and skin, and it specializes in deep inventory and quick shipping.

    The Salon Center, based in Birmingham, Ala., calls on 7,000 salons in Florida, Alabama, Louisiana, Mississippi and Georgia.

     Salon Only Sales, based in River Falls, Wis., serves 3,000 salons in Wisconsin, Minnesota, and Iowa.

In January, industry veteran Robin Powell joined Divine Skin as head of global business development. Powell’s record of successful ventures includes the development of Sebastian, later sold to P&G, and the growth of TIGI, later sold to Unilever.

“Divine Skin is enjoying enormous growth by leveraging Robin’s resources and relationships,” said Khesin. “We are becoming more efficient every day due to his experience.”