Radia: Remove chemical buildup to detoxify hair.
From the first application, Radia Clarifying & Softening Shampoo removes chemical buildup and detoxifies hair while it softens hair strands. This revitalizing technology is made possible by pioneering research into the science of wetting.
Current studies with new surfactants demonstrate how the enhanced wetting of fibers can deepen the cleansing action that is achievable. This ultra-purifying effect is delivered without stripping hair or scalp of their natural moisture.
Regardless of quality, any standard shampoo can leave a chemical buildup. It is important to use a clarifying shampoo to remove this accumulation, to which other hair products contribute every day. Foreign agents include silicone (dimethicone), cationic compounds like cetrimonium bromide, and polymers such as quaternary ammonium compounds.
Calcium, copper, and many other ions found in bathwater build up on hair to make it look dull, and it is particularly important to use clarifying products on damaged hair, which maintains a higher negative charge, thus attracting even more buildup.
Radia can be used as a daily shampoo, and it should be used at least occasionally. Routine use of Radia means that other hair products can deliver their optimal efficacy, so users enjoy maximum radiance and shine.
UPC 7 36211 77875 8 Radia Shampoo 180 ml